EXPO 2010 logo depicts three people, fastening his hands, which symbolizes the entire population of the earth. The combination of simulation images of Chinese character of the word "peace" and the number 2010 shows that Shanghai is open for visitors and China is ready to receive guests for World Expo 2010. The emblem of the World Expo 2010 conveys the concept of a world's fair - understanding, communication, joy of meeting and cooperation, and also reflects the human desire for self-realization.